Ray Kogan, AIA

Ray Kogan has more than 30 years of experience in the practice, management, and marketing of architecture, engineering, and construction services. He has worked with more than 150 architecture, engineering, and construction firms to develop their strategic plans.

Ray was a co-founder and charter member of A|E Advisors, a national network of industry-leading consultants providing specialized and complementary business skills and services to architecture, engineering, environmental, and construction firms.

Ray’s previous experience includes marketing and strategic planning positions at major A/E/C industry firms. As a principal at ZweigWhite, Ray led the Strategic Business Planning Group and edited the Strategic Planning Advisor, a bi-monthly publication dealing with issues, trends, and tips for design firms engaging in strategic planning. Previously, Ray was a partner in Flynn Heapes Kogan, a pioneering A/E management consulting practice. Before founding Kogan & Company, Ray served as Corporate Director of Strategic Planning and Marketing for Dewberry, an ENR top-50 firm.

A top-rated speaker at many American Institute of Architects (AIA), American Council of Engineering Companies (ACEC), and other national professional organizations, Ray is known for his expertise in trends and drivers that will affect AEC firms in the future, especially in strategic planning, management, leadership development, and succession planning. In 2011, he served as the chair of the national Advisory Group for the AIA’s Practice Management Knowledge Community.

A registered architect since 1979, Ray received his B.S. in Architecture from The Ohio State University.

Cara Bobchek
Senior Consultant

Cara BobchekFor over 30 years, Cara Bobchek has specialized exclusively in the architecture, engineering, and construction fields. She advises design and construction firms on strategy, marketing, and communications.

Cara studies the management, operational, organizational, marketing, and performance issues facing a design firm and recommends strategies to address them. She facilitates planning sessions and helps firms to define and articulate their long-term vision and near-term goals.

Cara’s additional expertise includes comprehensive market research into demographic, economic, political, social, and market trends that affect the business climate for A/E/C firms. She also designs and implements employee and client perception surveys which help firms to make strategic decisions about growth strategies, human resources, target markets, service lines, and potential acquisitions.

With a background in marketing and communications, Cara advises firms on branding and corporate identity, as well as writes promotional publications, articles, website content, and presentations. She presents accredited programs to national professional associations including the AIA, ACEC, the National Society of Professional Engineers, and the Society for Design Administration.

Cara graduated from the SMPS Leadership Academy at the Robert H. Smith School of Business, University of Maryland.

Strategic Planning BookRay and Cara are national authorities on strategic planning, having co-authored the book Strategic Planning for Design Firms, published by Kaplan AEC, as well as the chapter on strategic planning in the latest 15th edition of the Architect’s Handbook of Professional Practice, published jointly by the AIA and John Wiley & Sons, Inc. in 2014.