Kogan & Company
Management Consulting for Design & Construction Firms
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A/E Advisors Network

MARKETING CONSULTING

In the highly competitive A/E/C world, design and construction firms need all the help they can get conquering the competition. We have been involved in marketing architecture, engineering, and construction services non-stop since 1981 and can help your firm with:

Marketing plans. Do your managers and marketing staff have a plan to direct their actions? Does your firm have a marketing infrastructure to ensure its competitive position in the marketplace? A marketing plan focuses your resources, allowing you to achieve your growth and performance goals.

Market research. How well-informed are you about the forces that drive your target markets? Where are tomorrow's opportunities? Targeted market research can pinpoint the opportunities and avoid expensive pitfalls.

Client surveys. How confident are you that you completely understand your clients' perceptions of your firm? Do you know what drives your clients' decision-making? A well-planned and professionally executed client survey can provide you with an invaluable clients'-eye view that is impossible to get any other way.