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Ray Kogan is the president of Kogan & Company, specializing
in strategic planning and management consulting for design and
construction firms. He brings more than 30 years of experience
in the practice, marketing, and management of architecture,
engineering, and construction services, including his work with
many leading firms in the industry. Ray has worked with more
than 100 architecture and engineering firms in the development
of their strategic plans.
Ray has recently co-authored Strategic Planning for Design
Firms, a book published by Kaplan AEC in April, 2007. His other
major publications include the ZweigWhite Insider’s Guide to
Strategic Planning, for which he was the primary author, and the
SMPS Core Series Marketing Information Report, “Market
Research: Intelligence For Your Firm’s Future.” He has also
written articles on management and marketing issues which have
appeared in professional and trade publications, including those
of ACEC, PSMA, and SMPS.
Ray is a co-founder and charter member of A|E Advisors, a
national network of industry-leading consultants providing
specialized and complementary business skills and services to
architecture, engineering, environmental, and construction firms.
At ZweigWhite, Ray served as a Vice President and senior
management consultant where he led the firm’s Strategic Business
Planning Group and also edited ZweigWhite’s Strategic Planning
Advisor, a bi-monthly publication dealing with issues, trends,
and tips for design firms engaging in strategic planning.
Previously, Ray was a partner in Flynn Heapes Kogan, a pioneering
A/E management consulting practice. Before founding Kogan & Company,
Ray also served as Corporate Director of Strategic Planning and
Marketing for Dewberry, an ENR top-50 firm based in the Washington,
DC area with 1,600 employees and 27 eastern U.S. offices.
Ray is a member of the five-person national Advisory Group for the
AIA’s Practice Management Knowledge Community.
He has been a top-rated speaker at many American Institute of
Architects national conventions and has also addressed other national
professional organizations including the American Council of Engineering
Companies, the Construction Management Association of America, the
Associated Builders and Contractors, and the Society for Marketing
Professional Services. He has presented numerous seminars on strategic
planning, management, and leadership development in many cities across
the country as well as online.
A registered architect since 1979, Ray received his B.S. in Architecture
from the Ohio State University. He is an active member of the American
Institute of Architects and teaches CEU-authorized seminars for the AIA and ACEC.
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